Bing advertising is done through Microsoft Adcenter and has recently teamed up with Yahoo! so now Adwords on both of these search engines is now controlled through the Adcenter control panel. Both Microsoft advertising and Yahoo! advertising can now be controlled through one control panel, something that is coming in useful to internet advertisers everywhere.
Bing advertising (Microsoft Adcenter) is very similar to Google Adwords and works in a very similar way. If anything, Microsoft’s Adcenter is slightly better designed as opposed to Google’s Adwords panel. This is because it allows you to insert parameters at the keyword level whereas Google’s Adwords require the code to be written in order to accept the keyword variables. Microsoft’s Adcenter is a simple and effective way of organising an advertising campaign. It can provide users with valuable and informative data.
Although Yahoo and Bing only get around 20% of the searches in the UK, it is not an area that can be dismissed as Yahoo and Bing are about to spend millions promoting their new partnership and most importantly of all, the cost per click is significantly smaller than advertising on Google. This is one factor that the partnership has over the market leader – Google. Their prices for PPC are leading more and more people to use their service as opposed to the alternative of Google.
The structure of Bing advertising is well designed and works on the same principal to its competitors. This is by using the same formula of “quality score multiplied by cost per click” and working around the same principle of past click through rate. Getting an ad to a high rating should not be too difficult for somebody professional and qualified.
At Weblinx we have Microsoft accredited and SEO professionals that can guide you through every step of your campaign, getting you the most out of your Bing advertising budget. We are a transparent SEO company and will always keep the client informed of every step of the campaign. That way we can maximise the client input for each campaign to ensure that the client is 100% satisfied with the actions we take.