Advertising Property
Advertising Property
Property advertising on the internet is extremely competitive and a strategy needs to be in place for top positions to be reached on the Google search engine. The property marketing is booming and recently house prices have soared and more people have developed websites in the anticipation of reaching the top placements to get all the traffic that are looking for property from all over the globe. A lot of cash is filtered through middle men partner sites all making a little income from advertising spots available for property advertising on their websites.
Advertising Property with PPC
Advertising in the property market doing pay per click advertising is a risky venture. Due to the nature of the business the cost per click is pretty high and the sites are demolishing a large Google adword spend a month with no problem. The advantages are that with one sale in the property market an advertiser could pay for an entire year advertising using ppc on Google or the Overture network as the profit margins are high per property sale. The main advantage with ppc on Google is that you are able to attain 1st page placements under your chosen key search terms and get the traffic that are searching for your services the instant you place your bid. PPC in the property industry is overall profitable but risky due to the cost per click and ruthless nature of the property advertising business using up competitors advertising budget whilst they attempt to advertise the property online. Only advertise with ppc in the property market when the profit per sale out weighs the adword budget.
Property Advertising with Banners
Banners is a popular way to get branding out there and with the right graphics can influence an end user to remember your company and use your services as opposed to the competitors to purchase their property. Although branding will be good banner are not as good as text links for the end user due to our experience.
Advertising Property with Search Engine Optimisation (SEO)
The best way to advertise property on the website is to get your property
website to the 1st page of the search engines in the natural listings with
search engine optimisation. The reason
is obvious. The 1st page natural listings are used 90% by the end user looking
for the property sales as opposed to any paid sponsor listings and there
are no costs attached with visitors clicking through to your website. The
property market is extremely aggressive and competing against the long standing
websites is difficult – but not impossible!
It is essential that you have a clear strategy in place when taking on advertising
property on the internet. The first thing to do is decide which key phrases
you want to target in the property market and then make sure you know which
pages are going to target which phrases. You must avoid repetition in all
your web pages and ensure your metas are unique page to page. Your property
website must be ‘squeaky clean’ to stand any chance of reaching
1st page on Google. You must ensure page layout is correct so the search
engine spiders understand what you are wanting to advertise and do not participate
in any link farms on the internet. Call Weblinx Ltd for more information
or advice on advertising your property website with search engine optimisation (SEO).
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