The Jason Group are a company based in Lancashire that provide specialist packaging options at affordable prices. They have a large selection of bags available and if they don’t meet your requirements they also have the option to create your own. For people who are environmentally conscious, The Jason Group have the option to go green with their order for no extra cost.
The Jason Group came on board with us in late October 2011 looking to improve their website search engine positioning. Due to changes in directors it was only in December 2011 we were able to begin the optimisation of the website, mainly because the keywords to optimise for took time to be confirmed due to the internal changeover at The Jason Group.
Before we began the SEO work, we performed a website analysis to find that some SEO work had been carried out previously on the website, but wasn’t carried out correctly. Use of headings on pages was inconsistent, page titles were used to target inadequate keywords, a number of meta descriptions were empty and internal linking was non-existent. Once we had completely optimised the website we began to see an upturn in the rankings for the site.
The client was keen to keep the momentum moving forward for the website so a meeting was arranged on their premises. During the meeting it was decided that a constant content development on site was required to help improve the sites positions even further. A blog was installed and deployed on the website early February on 2012 which was tied in with Facebook and Twitter to help give the content as much exposure as possible.
The client is now positioned much higher than what they were initially and are slowly starting to see page 1 positioning for their keywords.