Consulting
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Media ConsultingCraig Upton has been helping businesses throughout the UK by consulting with inhouse staff and SEO training on techniques required for successful search engine promotion in the UK. Management consulting and SEO consulting are specialities due to the experienced gained over many years in the field of internet marketing. Having consultancy before investing in internet promotions can help you save your business money. Weblinx have key contacts that can help deliver in all specialist areas of search engine marketing. Weblinx do SEO training with SME’s in the UK to help them get exposure in the natural listings on search engines like Google Yahoo and MSN. Weblinx have professional graphic designers that create friendly website design custom built to your specification. Back ground on consulting projects, positions and roles: PCW New Media Ltd, Managing Director, 2002 to Current PCW New Media Ltd is an Internet Solutions Agency providing integrated technology solutions to the SME and Corporate markets, including a focus in the social enterprise market space. The company is owned and lead by Bruce. It has 3 offices located in Belfast, London and Port Elizabeth ( South Africa). All offices work together to deliver solutions to projects championed and lead by media consultant Bruce. After starting the company in 1998, Bruce Hogg returned to PCW four years later, after winning a successful take over bid. During Bruces four years he gained a raft of business skills in the Worlds leading Media businesses, News Corporation, under Rupert Murdoch and Penton Media Europe Ltd under Andy Center. Through a strong strategic business approach, backed by a extensive understanding of technology as a medium of communication, the management of customer relations data, first hand knowledge of Media from online ( e-business), to magazine ( both business to business and consumer), through to broadsheet ( National and Local) along with transferable ideas for both private, public and social sectors Bruce’s last 10 years of experience of consulting has enabled businesses of all types to manage and implement change for profitable means through technology, marketing ideas and understanding of a variety of business models. Consulting and identifying strengths of management from brand creation to cost effective ideas of how to use technology as your most cost effective communications tool to expand a business, cut staffing costs and overheads, while expand in a competitive market, are backed by Bruce’s broad range of clients and sectors experience he operates within. For reference on clients and advertising case studies consult the company web site, www.pcwnewmedia.com . All these projects and clients have been strategically lead by Bruce and maintained through long terms relationships based on continual development and input in the changing communications world of e-business and search engine optimisation. PCW as a company has developed from a technology base into an integrated, product, marketing and consulting business. Key developments in the past few years. Consulting projects Total technological mobilisation of a Belfast based Publishing company (Penton Publications Ltd) from paper the transition and training of 30 sales users, networked through a central server and CRM solution ( Saleslogix, including bespoking feeding to accounts and production dept.), along with the creation of Online assets ( web sites, supported by print and exhibitions) to generate revenue streams exceeding £350K in first year. This project is ongoing and demonstrates how a small Belfast based company is now able to operate profitably through implementation and management of technology, the Internet, search engine marketing, email and management tools. Asset360.co.uk, start up business using the web as their primary marketing and sales tool. Consulting entrepreneur Bruce Hogg advised and developed a database driven web site, to maximise contact and communications with clients to sell new developments of property across the UK. Integrated with Customer relations management tools to ensure all properties and deals history are managed effectively by a small team, the content management system on the web site allows them to manage their shop front to the world in real time. Marketed extensively online, with a small budget the results have expanded this company in one year from a one man operation to 12 across the UK. Mount Zion House, Lurgan based social enterprise. Offering 5 key propositions to the public. The project is ongoing, but the fundamentals of a web site, data management, online marketing and cost effective communications through email newsletters will extend the enterprises services and enable them to compete successfully against many private sector businesses. All mentoring, advisory services, strategic development planning and devliery was championed by Bruce. Pushstore.com, Downpatrick based Sports Medicine Company. This company has secured the rights to a specialized sports brace range for the US. Through its window to the world this e-commerce based solutions now sells to a global market. Launched in Nov 2005, it has already put $25K through its site. The investment and yield on online marketing, data management, and customer service has exceeded expectations. Complete product management of two of the fastest growing Restaurant
Chains in the UK, for all online, marketing, e-business and related
customer service. Nandos Chickenland (130 stores) and La Tasca Restaurant
Group Ltd (35 stores). Penton Media Europe Ltd, Commercial Project Manager, Oct "00 to May "02. Penton Media Europe (PME) is the European Division of the multi-national Business to Business (B2B) Media Company. It has 40 different products across three main product lines - exhibitions, publications and online offerings. It has 190 employees and has a turnover of $480 million (Europe $60 million) p.a. Its publications include Internet World, ISP World, Service Management Europe magazine and AS400. Its exhibitions include Internet World, Total Engineering and Manufacturing and Leisure Industry Week to name but a few. Bruce"s experience included: Personnel management experience which included a team of four personnel and co-ordination of a marketing team of twelve. Responsible for delivery of all 40 online projects for Penton Media Europe and its business partners across the EMEA region including USA. Profit and Loss and Capital Expenditure responsibility for all online initiatives across the Penton product portfolio. Developed best practise in sales and marketing, hosting, development and syndication partners. Managed new brand launches of Penton Media Group Ltd and specialised development projects in USA, including the integration of Penton"s newly acquired publishing arm. Developed a centralised database system to manage all content and data assets for all Penton products to help comply with the data protection Act 1998. News International, TSL Education Ltd, Project Manager, Jun "99 to Oct "00. TSL Education - is the Education publishing arm of News International. Titles include the Times Education Supplement, The Times Literary Supplement and The Times Higher Educational supplement. The company employs 300 plus employees and has a turnover of £55 million p.a. Bruce"s responsibility included the following: Times Literary Supplement - Bruce Hogg assessed the existing business model, and its relevance to the ICT environment. This review resulted in transforming a 100-year-old paper based brand by taking it online and implementing the new business online model. He also managed an in-house technical and design development team (six personnel which delivered the online solution on budget and time, exceeding business expectations. Times Education Supplement - Bruce Hogg was the lead project manager, partnering with an external development agency, in the building of the UK"s first comprehensive interactive online schools directory. He established all technology requirements and media partner platforms including, Multimap, Education Direct, Freeserve, The Times and the Sun. Bruce carried out a feasibility study for a content management system for the Times Educational Supplement so that it could efficiently manage its data and content assets in preparation for a Vignette content management system. PCW New Media Ltd, Project Manager, June "97 to June "99 PCW New Media Ltd is an Internet Solutions Agency providing integrated technology solutions to the SME and Corporate markets. Clients include Henry Butcher, Gatton Europe, News International and Nandos UK. The company had 19 employees with an approximate turnover of £2 million p.a. Client liaison role managing client"s bespoke requirements and development of inter/extranet and software solutions through PCW New Media Ltd development team for all clients. Maintenance of strategic relationships with clients and developing new product methodologies based on clients long-term requirements. (Waterfall, Prince, DSDM and others) Project managed new client projects from inception through to completion, effectively managing technical and business personnel. Specialised in translating clients" business requirements into functional and technical documentation within time and risk frameworks. Was responsible for all sales and internet marketing activities within the company notably on the Company"s own dot.com product - www.ja-nee.com Solid Systems Ltd, Johannesburg, Junior Project Manager Jan "94 - March "97 Solid Systems Ltd is a small systems engineering consultancy in Johannesburg, South Africa, specialising in project management, website design and implementation of office systems. Key accounts Norwich Life, Sun International Group, First National bank and Vodacom. Bruce"s experience included: Management of new and existing clients needs, installing computer and telecommunications networks. Assisted in project estimation and planning. Responsible for primary design and layout of projects. Managed time and materials allocation on site, co-ordinating project installation and delivery using third party contractors. Developed key negotiation and client facing skills through experienced mentors. EDUCATION 2003 Ulster University ( Jordanstown, Northern Ireland) Management Diploma - Performance Management 2001 Internet Academy ( UK- London) DSDM - ICT Project Management certificate 1995 Damlin Business College Business Management Diploma 1990 - 1993 Technikon Natal, Durban, South Africa National Diploma Mechanical Engineering 1985 - 1989 Maritzburg College Matric Certificate - (equiv.) A-Levels For all consulting and search engine optimisation services within the media sector contact for a free no obligation call. |
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