Google News is a free Google service that returns search results of news articles about a given search term. Google News link (News) is located in the top left of the Google home page. It can also be accessed directly by typing http://news.google.com or http://news.google.co.uk into the address bar.
It is possible to submit your site so that your news is displayed in the results. Sometimes Google also includes a couple of news results in the standard listings and these are usually near to the top of the page. Google news is very useful when you’re looking for the most recent and up to date content. It helps you keep track of any kind of news you’re interested in. It is possible for your site’s news feed to be included within the Google news feed once certain criterion has been met. Getting your site included within Google news is an excellent way of increasing exposure for you business’s content.
Don’t just rely on Google news to attract traffic to your website, with Google SEO you can look long-term by attracting new visitors to your website from old blog posts as well as new posts.