The very popular video sharing website that is YouTube, is now owned by Google. Since the take over, YouTube has seen its results displayed in Google’s Video Results. This site hosts a variety of videos including user created videos, music videos and TV clips.
To upload your own content, it is necessary to register with YouTube. Once this has been done, users can add as much video content as they like. The only restriction is the formats that the clips must be in.
Google also sometimes displays a few video results in the standard web results. This is usually on the first page of results. This can be a useful tool to get your website on the first page of Google for a particular search term.
YouTube has a lot of opportunity for user interactions. For example, videos can be commented on, user channels can be created, users can send direct messages to each other and more. It’s almost like a miniature social network, but focused around videos.