Internet marketing, a form of advertising for businesses using the web, is crucial for any business looking to generate new sales/leads online. There are many ways of marketing online, such as social media marketing, email marketing, PPC marketing to name but a few. Due to the many years we have been in the web marketing business, we know what is necessary to improve click through rates for any business, regardless of the industry.
We are a professional SEO and Internet marketing company specialising in all areas of marketing online. We have an experienced team with the knowledge and innovative thinking to create and maintain a successful marketing strategy for any client. Our hardworking professionals have achieved success for many businesses in a variety of different industries.
Our online marketing bespoke campaigns not only aim at improving ranking positions but also aim at improving brand awareness. When SEO is done correctly, the traffic that passes through the site will be relevant and increase the rate of conversion significantly. This ultimately results in a much greater return of investment (also known as ROI). This is dependent on how good/ethical the online marketing agency is and how thoroughly researched and up to date the techniques used are! If all the key aspects of a successful Internet marketing UK campaign are utilised there will be a significant improvement in positioning.
Affiliate marketing partnerships are put in place for companies in similar industries so that they may both benefit from the deal. It works on the principle that companies offering related services can recommend their partner company to drive sales and vice versa. For example, a car dealer may have an affiliate partnership with an insurance company and so they would recommend the insurance to go with the car a customer just bought. The Insurance Company would then pay the car dealer some form of commission for the recommendation.
Business to business (B2B) marketing also works on a partnership basis, although there are a number of differences between this and affiliate marketing. B2B focuses on a supply and demand process directly between businesses. For example, with B2B marketing a company that sells materials may have a B2B partnership with a manufacturer. With this deal, the manufacturer would always have a supply of materials to make their products.
A brand is designed to be something memorable that people can use to relate to a company. This said, it’s vital that the brand is something that will stick in the mind of the customers. Marketing a brand takes a lot of time and effort. This is and always has been the case because with brand marketing, it’s about spreading the word of your company brand, giving the target audience something that they can remember your company by. The McDonalds brand is the large ‘M’ symbol and when people see this, they think about the fast food chain – McDonalds. This is an example of excellent brand marketing.
Over the past few years, business has become much more online based with everyone out there who relies on their internet marketing campaign also having to perform digital marketing. In simpler terms digital marketing would be the advertising of goods and services through a digital distribution medium so they are able to reach a larger audience. All carried out in a fast, relevant, personal and cost effective manner. There are many different types of digital marketing that are available and can be found on our digital marketing page.
Email marketing can be a very effective way of reaching out to multiple audiences at one time with the added benefit of being very cheap and quick. Email marketing is a form of digital marketing that enables you to email a specific target market. More often than not this technique is used to broadcast a service or product that you have recently launched as well as updating current clients and potential customers about your business. All of this is done by simply creating an email that is both eye catching and well thought out, then sending it to your target audience. This would either be a large list of potential customers or existing clients.
Mobile marketing is an up and coming marketing technique that many businesses are beginning to concentrate on. Consumers are increasingly accessing the internet while on the move providing an invaluable opportunity for businesses to increase their selling potential. Mobile app development has become an important aspect of online marketing that simply cannot be ignored if companies want to remain competitive.This is why it is essential to plan out and run all the latest types of marketing, for example mobile marketing which is becoming more and more popular due to phones such as the iphone.
Marketing your product or service across a broad audience may not always be the best option for certain companies, sometimes you need to target a smaller audience. Niche marketing is all about realising a smaller audience to target, but one that is more likely to have a high conversion rate. With niche marketing, people usually only arrive at the product or service you offer with the intent to purchase. It basically comes down to targeting an audience that are already looking for the specific product or service you’re offering.
Online Reputation Management can be crucial to a business nowadays and should definitely be included within the website marketing package that you receive. The Internet has now become one of the worlds largest playgrounds for the clients and investors out there. This can translate to a million different chances for businesses out there. Online Reputation Management can also ensure that your company has a better reputation than others with no bad reputation out there at all.
PPC marketing works to the same objective as SEO, getting to the top of page 1. The difference is that this is through the sponsored listings as opposed to the organic listings. The main advantage of PPC marketing is that it is instant and you can see results in a matter of minutes dependent on budget and expenditure. PPC is often referred to as a ‘bidding war’ although this is far from the truth. When a PPC marketing campaign is carried out by an experienced professional, the costs can be balanced out while retaining a page 1 position. It must be noted that PPC is recommended as a short term solution only and shouldn’t be used to cement rankings as this can become costly in the future.
Your product is the driving force behind your sales. It needs to be something that people require and that they will buy. The more people that know about your product, the more likely you are to have increased sales. This is exactly what product marketing services are designed for, getting your product known. Product marketing is often used to target specific niches that are more likely to lead to conversions.
Video Marketing has become a useful marketing tool with many companies out there now picking up on the trend. Video marketing is useful in supplying relevant information in a fast and efficient way. People nowadays have a lot less free time, therefore they need something that can give them the details needed to carry out a job or service that last no longer than 5 minutes. Sites such as YouTube for example are a great way of doing this, if you were to look you would find that there is a wide range of “how to” videos on YouTube explaining how to carry out jobs and services.
Contact us today on 01254 267 360 or email us at email@example.com and find out how we can help your business marketing online today.