PPC Marketing is available on a number of platforms such as Google Adwords, Microsoft (Bing) Adcenter, Facebook and LinkedIn. Yahoo has teamed up with Bing in order to combine all their ads through Microsoft Adcenter.
At Weblinx, we always ensure that all PPC marketing campaigns are run to the very highest standard. We can do this because we have both Google Adwords and Microsoft Adcenter qualified individuals on our technical team. Google and Bing are the two most popular search engines and being certified by both for advertising is a massive boost when dealing with competition. Our certified experts know all the ins and outs of advertising for both of the search engines, meaning that we don’t miss a trick.
Your PPC advertising strategy begins with understanding the keywords and how best to research them properly as this will give you an insight on exactly how people are searching for your products. It is also important to research the geographical locations of the customers searching for your product because this will help determine budget settings. Particularly in the more popular regions (Adwords platforms allow you to target specific regions).
Adwords, regardless of the platform, (Google or Facebook for example) score all your ads with the same formula. This formula is: quality score multiplied by cost per click budget. This is why it’s imperative to make your ads highly relevant, ensuring that the customer finds exactly what they are looking for.
Another important factor in your PPC marketing is the landing page that your ads target. This has to be relevant to the product you are advertising, simple to use and informative to get the best quality score from your keywords.
The search engines have many useful tools to use in your PPC marketing campaign. Analytics and conversion tracker are at the forefront because these provide invaluable information on your customers. For example with analytics installed, you can track entry and exit points on your website so if you are receiving many clicks but few conversions, you may have too many points between the customers entry point and the point of purchase. Analytics will give you all this information so you know where your site or landing page is weakest.
When conversion tracker is installed properly, it can give you exact information on how much it is costing you to advertise before a purchase is made. So you can find out your exact net profit.
There is an abundance of tools to use in your PPC marketing strategy that complement your whole Internet marketing package, which all work together for you to get the best out of your campaign. Although this can be very tricky to use, it has great benefits.
Many people have the belief that Adwords and PPC marketing are just in a bidding war, this couldn’t be further from the truth. Google Adwords being a prime example of this, as they tell you just how to do it – “Make a customer find exactly what they are looking for” This gives small business’s the opportunity to compete with multi million pound companies with endless budgets. It’s all about how smart you run your campaign to get the best results.
As a professional SEO company, Weblinx has qualified professionals in PPC marketing with years of experience. We can help your campaign hit the ground running and can talk you through all aspects of your campaign with providing PPC marketing tips, from the keywords to monitoring your campaigns performance. But most of all helping you understand it.