Social media marketing is quite simply one of the most powerful and cost effective means of Internet marketing today. It enables a business of any size to communicate with the online community, creating the opportunity to market new products, services and deals across the most popular social networking sites; Facebook, Twitter & YouTube. By allowing the public to communicate with your business, you are able to create new opportunities to generate sales by answering any queries customers may have about what your company has to offer. Social media websites are also a great way of increasing your websites traffic and have become an ever increasing part of search engine optimisation due to recent algorithm changes by search engines such as Google, Bing and Yahoo.
We work with businesses to create profiles on social media websites which are most relevant to them and help businesses use their profiles to attract new customers. We understand that it can be tough for smaller businesses to use social media to its fullest extent, however we are able to apply what we know works for any business to generate new sales/leads. Our social media marketing service is 1-of-a-kind as we not only offer the creation of profiles, but we will also assist with designs and videos for each profile.
With over 800 million active users, Facebook is the most popular social networking site and usually the first site people think of when they think about social media marketing. It is no surprise businesses are using Facebook to promote themselves due to the size of the potential audience. One of the uses of marketing with Facebook is the ability to create a Business page which can have tabbed pages containing different information. The more information provided to the user, the more likely they are to use your business as opposed to others.
Although a relatively new social networking platform, there are already a number of techniques for marketing across Google+. It is obvious that when this website was developed, Google took features that were from Facebook and Twitter and then improved on them to give the user a better experience than what’s provided by the two most popular social media sites. Google+ simplicity to use and security is what appeals to a very wide audience. It is an important part of any social media marketing campaign as Google+ content has become thoroughly intergrated within the search results. By using author and publisher markups, websites are able to link their websites up with their Google+ profiles and pages to create a better authority online.
Twitter is the second most popular social media website with around 100 million active users. Technically it is not a social network, it’s a micro blogging site, which allows the user to publish tweets which consist of 160 characters. This said, there are still a lot of opportunities to market with Twitter. It can be used to promote new products services and open up communication between the customer and the business by using hashtags to create more exposure for each tweet published.
YouTube is a massively popular video hosting and sharing site. Its popularity has exploded in recent years following Google’s acquisition. YouTube is well known throughout the Internet and so is a very valuable resource for social media marketing. Thousands of videos are uploaded every day, ranging from funny cat videos to informative documentary videos. By thinking outside of the box, a video published on YouTube could have the potential to draw in a lot of customers who were once unaware of your company.
As an expert social media marketing and SEO company, Weblinx have been involved in creating successful social media campaigns. We will ensure you target each of social media sites correctly to generate the most amount of online buzz possible for your company. We know it can be difficult to manage a number of social media accounts which is why we will help you at all times should you struggle to manage the accounts yourself.
It’s never been more important to employ a social media marketing campaign than it is today. This is because the search engines are including social results more and more these days. Social signals are more of a ranking factor than they’ve ever been and this is something that should be taken advantage of. If you can successfully utilise social media to market your company, then you’re a lot more likely to notice improved rankings in the search engines also. Having a structured social media marketing strategy in place is something that all companies seeking success should consider.