Your websites design should be done to resemble your company image and so you should take every action to ensure that this image isn’t diminished by a poor graphic design. Your company logo design, banner design and any images on your site need to reflect the ideas and views that your company holds with regards to business. Along with this a really good design for your website can be fantastic website promotion.
Most graphic designers will provide you with prototypes and first drafts of your images prior to finalisation. If at any time you feel as though these do not meet your requirements, then always make sure that you let the designer know. This still applies even if there is only a very small issue with the design. You can never be too picky with your own graphic or website design.
Always make sure that you brief the designer on exactly what you’re looking for in terms of design. Detail everything from the actual image, right down to the colour schemes. It is highly recommended that you stick with the same colour scheme that your website has in order to reflect your corporate image.
Achieving a professional image can sometimes be difficult because every designer will have different ideas. The only way you can ensure the designs are how you want them is to thoroughly detail the aspect you’re after. Usually a designer will provide you with multiple options for you to choose from, each with a slightly different look to it.
In conclusion, it’s all about the detail. A graphic designer won’t know exactly what you’re after, but you can give them a pretty good idea by providing a detailed list of requirements that your banner, logo or image needs.