Now everyone in the Search Engine Opmisation industry knows about Black Hat and White Hat SEO. There are a lot of differences and any internet marketing company worth their salt wants to be operating with White Hat techniques. This is because White Hat (or ethical) SEO is basically giving Google everything it wants, but without cutting any corners like in Black Hat. White Hat SEO techniques are all manual, unique and relevant to the industry, where as Black Hat does not.
Anything that is automated in this industry is most probably a technique used by Black Hat SEO companies everywhere. For example, a lot of companies use automated programs to run linking campaigns and blast the internet with URL’s in an attempt to gain a few lower standard links back. This is wrong for a number of reasons. For a start, Google will find out. Think about it, they aren’t going to miss it if you’re blasting out more URL’s then humanly possible. It’s never a case of ‘if’ Google find out, it’s always ‘when’. Not only this, but the actual standard of the links that can be gained automatically usually very low. This is because an automated program needs websites that it knows, it’s going to be able to submit to and it’s guaranteed that you won’t be the only one with this idea. With automated linking, you’ll be getting a link back from a website that is literally solely made up of spam from the automated programs.
In addition to the automated seo linking programs out there, there are content generation programs that will re-write entire articles in an attempt to make the content unique for Google. Yet again, Google will find out. Even if Google doesn’t figure it out from reading the text (however unlikely) the bounce rate will usually give it away. Nobody wants to come to a site and struggle making sense of the simplest sentence because it’s been mashed up with words that aren’t grammatically correct. It can be a real draining experience attempting to read through some of this ‘thrown together’ content.
All in all, Black Hat SEO’s are the ones that promise you the world because they have a ‘secret weapon’ that they can use on Google to make your website rank higher. Top rankings in Google will never be able to be promised by anyone and this is something that all Ethical SEO and internet marketing companies are well aware of. Black Hat SEO will always be inferior to White Hat SEO because Google is more aware of the short cuts that these automated programs are trying to use and Google will ALWAYS penalise a site found that has these techniques implemented.