A successful search engine optimisation (SEO) campaign will consist of a number of elements that strengthen the overall SEO. These elements are spread out across both offsite and onsite optimisation. The techniques used in offsite and onsite optimisation are completely different, except for one – content optimisation. Ensuring you have quality content is extremely important regardless of what you’re doing in SEO.
With onsite optimisation, it’s imperative that a site has a high standard of content not only to rank well, but to produce conversions and sales. Google loves relevancy and one massive indication of this should be with a site’s content. Always ensure that the content on page is relevant to the keyword you want to rank that page for. Also include the keyword a few times within the content to aid the SEO efforts. Google reads content and will take the content in to heavy consideration when ranking a web page. Having the right content can mean the difference between high rankings and no rankings at all. The on page content carries a lot of weight with the rankings and is one of the strongest, most recognised ranking factors. Due to the importance of content with rankings, taking the time to ensure that quality content is all that is on site is definitely something worth considering.
The content is extremely important for internally linking a website. This is because with SEO, internal links are located within the content. It is because internal linking is done through anchor text links targeting the keywords. It’s important that the links fit in with the content and makes sense to the user. If it doesn’t, there’s a good chance that the user will go elsewhere.
So a potential customer is on your site browsing through the products, what’s the most likely persuading factor going to be? That’s right, it’s the content. The content describing the products or the company is a major selling point with Internet marketing. Even if the product is exactly what the user is looking for, poorly written content can turn them away. It’s not just on the product descriptions either, the content throughout your whole site has a massive effect on the user and whether they buy from you or not. The content on site is supposed to represent the company and if it’s written poorly, it will give an unprofessional view of the company. Nobody wants to buy from an unprofessional company.
Content is one of the most vital aspects of social media marketing. How else would you engage with users and drive them towards your site? It’s important that you interact in a persuasive manner that encourages people to take an interest in your company and then go to your site themselves. Content is the core of social media sharing. If you can produce some content worth sharing, people will share it themselves and then soon your brand is being recognised by a much broader audience.
The phrase “content is king” is thrown around a lot in SEO, and for good reason. It is one of the most diverse areas of SEO and yet one of the most powerful. It can drive traffic to your site, increase conversion rate, lower bounce rate, provide high rankings, persuade sharing, provide information and so on, the list is endless. Any good SEO company will have a thorough content marketing plan to ensure that they get the very best from their content.