An area where a lot of internet marketing and SEO companies fail is through their keyword density. It’s not really hard to believe as it should be so simple. As a user types in the search term they’re looking for in to Google, the Google spiders search the internet for that keyword or key phrase and returns a list of results containing those keywords. This is when a less experienced optimisation company may think that stuffing those keywords in to their content a million times will get the spiders to display their results.
This is a lot more likely to harm the results then benefit them. Think about it, Google may be a robot, but it’s not stupid. It knows what relevant content is and if there is an usually high keyword density within the content, then 9 times out of 10, the first thing it does is push that page further down the rankings.
One of the number one rules in SEO is that content is king, this is because Google loves unique and relevant content and although a piece of text may be stuffed with keywords, it won’t actually contain a lot of relevant data at all. Google want to rank the pages and sites that people enjoy going on the highest and who wants to read the same repeated keyword over and over?