There are many different search engine optimisation strategies out there that companies and websites alike can use so that they can promote their website to the general public. However there are three certain techniques that can be more useful than others and these sort of tactics have proven their worth time and time again. If you are interested in boosting the SEO on your website then you should ensure that you take note of these techniques so that your campaign can be successful.
There are many ways that you can boost your Local SEO, such as Google maps for example. When you are creating a Google place you can include keywords for the area that you are based in within the about us section, for example if you were an SEO company that was based in Blackburn, like we are, you would write something along the lines of ” We are a search engine optimisation company in Blackburn”. By doing this you can target local areas. You can also include your locally targeted keywords within the keywords section of the Google place.
Local SEO can also be carried out by writing reviews on sites, reviews are similar to what is carried out on Google maps. For example, when someone reviews your website they may include your locally targeted keywords. Reviews can also help the authority of your website due to Google being more likely to recommend you as they see that you have loads of good reviews, therefore you must be a good company to recommend. Reviews for your company can also be left on other websites, these reviews will then be crawled by Google and placed within Google’s listings.
Leaving your workplaces phone number and address somewhere within your site can also help to boost your Local SEO as Google will recognise the address and number and match it with where you are based. These details are typically left on the contact us page, however they can also be found on the footer of your page or anywhere within the home page.
Social Media Marketing
Social Media Marketing is another very effective strategy that can be carried out to boost your SEO. This kind of strategy involves you being able to actually talk to clients in a more individual and friendly way, providing a much more personal approach and gaining your site links. To ensure that you do this effectively there are many a few steps that you can carry out:
Bear in mind this is more of a long term approach and it may take a long time before your begin to gather a large group of “followers”. However once you do get the followers there will be many benefits to follow, such as more customers.
Video Marketing can be a very effective way to receive new customers, video marketing usually consists of creating some form of video, whether it be animation or a step by step guide, then posting it to video websites out there such as YouTube for example. YouTube Marketing is a fantastic way of gaining more clients and boosting the traffic on your website as a very large number of people use a YouTube on a daily basis. Along with this you can also add keywords within the description of your video and optimise it so you appear nearer the top of YouTube when a certain phrase is typed in. Although you will want your description to be read the best by Google so it appears higher up it is also important that audience understands what you are writing about and what your video is explaining.
Along with this you should also make sure that your video appeals to the audience and is both helpful and valuable. If your video does not appeal to your audience then they will simply not watch it therefore rendering your video useless. You should also ensure you brand your YouTube page so that people know it is your company when arriving on the video, this can be done by simply inserting your logo and customising a background to your companies colours.
Adding annotations to your YouTube video can also be a good way to boost your videos presence as they could either send your viewers to other videos on your channel or explain in more details what you are talking about, this can then gain your company many more subscribers. You should also ensure that the title of the video you have created is relevant to the topic that you are covering within the video, the title can also help to boost your videos online presence, this can be done by adding keywords in the title so when the keywords you have chosen are searched, your video should come out on top.
By carrying out all three of these simple steps your SEO should be massively boosted. Not only this but these three techniques are easy to learn and carry out, all they need is for you to commit to them on a constant/daily basis. Every internet marketer out there should keep some time aside to learn these sort of techniques and then practice them. Practice does make perfect after all.