According to BrightEdge ( a company providing social share reports) fewer of the top brands out there are using Facebook and Google+, compared to eight months ago. However there is no huge decline so this may just represent the normal coming and going of websites online branding activities.
In the most recent Social Share Report, BrightEdge have reported that 90 of the top brands in the world have a Facebook page and 75 have a Google+ page. This is as of July 2012. In the Social Share Report from the previous December, Bright Edge reported that 93 of the big name brands were on Facebook and 77 were on the social networking site Google+. Below you can see a graph of the top 100 brands on the two social networking sites.
Not revealed in the chart above however, is that BrightEdge stated 80 of the top 100 global brands have a Twitter presence.
These numbers that are shown however may just represent the natural flow of internet marketing, as for some companies some strategies may work better than others. Companies can then adjust their strategies accordingly, totally depending on what does and doesn’t work.
Google+ User Engagement Rises
BrightEdge have also reported that the brands which are on Google+ are seeing an increase in their user engagement, this has come from measuring the amount followers. Between May and July of 2012, the amount of users who are following the top 100 brands grew from 7.9 million to 12.2 million. That is calculated growth rate of around 54 percent.
Rather understandably the top brands on Google+ have less followers then Facebook which launched back in late 2007.
One more fascinating statistic from the social report, BrightEdge have also stated that only 20% of the top brands out there that have a Google+ page are then linking from their site to their Google+ page.