Twitter is a very valuable resource for internet marketing and advertisers. It is a social media site that has a number of features to allow for a very healthy social media marketing campaign. Marketing through Twitter has the potential of a very high ROI, when done efficiently of course. There are a number of approaches that can be taken with a Twitter marketing campaign and it’s important that you choose one that works for you, while maintaining follower satisfaction.
One important factor to remember when running any Twitter internet marketing campaign is to pay attention to how your Twitter followers see you and your business. Your public appeal can drive users either to or away from your business. This is why it’s vital that you have a positive and inviting appeal with your Twitter followers, but how can this be achieved?
When you follow a company, presumably it’s because you’re looking for useful information or updates. When a company doesn’t deliver these, it can be very disappointing and more often than not will lead to the inevitable unfollow that marketer’s hate. This can be a problem for a lot of companies because there is sometimes a fine line between informative and spam. It is important to always ensure that you try and think about your posts from your followers point of view and really ask yourself the question, “Would I find this interesting?”. If the answer is anything but yes, you should think about your post. If you’re posting nothing but irrelevant information, then you will soon start to notice your follower count dropping.
Who wants to follow a company and then have their timeline stuffed full of that company’s tweets? Exactly, nobody would but still this is unfortunately something that is happening time and time again. Companies are flooding the Twitter feed of their followers in an attempt to force their products on them. A lot of the time, this will lead to an unfollow so it is important to mediate the amount of Tweets your company posts in a day. Just because everyone can see your products doesn’t mean that everyone will buy them. Okay so the image on the right is an exaggeration, but it is basically how we end up reading the tweets of companies that do this.
If a company grows enough, people will start to mention it in Tweets as well as retweeting the company’s post. Followers may even direct message the company with enquires regarding the service they offer. Now it’s up to the company and how they respond as to how well they are seen in their followers eyes. A healthy dose of replying as well as retweeting where possible is always recommended. Obviously if your follower count is in the thousands, nobody would expect you to reply to each and every mention, simply because this would take up too much valuable time.
This is particularly for smaller companies. When somebody follows you, do you always follow them back out of courtesy? A lot of companies do but one problem with this is that yeah you may appear grateful, but a lot of the time, it will just fill your stream with content you neither need nor desire. However on the flip side, some people say that companies should always follow back. This is because if you follow a person back, that enables them to direct message the company in private. If someone follows you and you don’t follow them back, some say it says something like this – “Thanks for the support, but you’re not important enough for us to be willing to listen to you privately.” A healthy balance should be established, based on your follower count and the time you have available for social media.
Knowing your audience is imperative when deciding on the kinds of posts that you publish. Not everyone wants to see the same thing and this applies to tweets as well. Customising your tweets for you audience seems obvious to some, but there are a lot of companies making this mistake over and over. Usually, if you’re continuously posting content that your audience isn’t interested in, it will lead to a quick unfollow of your account.