It is a well known fact that social media marketing is becoming bigger every day and this is only going to continue. So what can you do to help your companies Search Engine Optimisation campaign for your website?
By registering on a large range of social media websites you are able to take advantage of this spike in popularity and increase traffic to your website in different ways by finding different audiences. Everyone has different preferences, whether it be social, video, music, different crowds exist. By finding and attracting these audiences you are more likely to attract fresh traffic to your site. But what websites mean what? Different social media websites exist for different purposes, by understanding what each websites purpose is you will be able to optimise your website accordingly and help optimise your website further.
Before recommending services and explaining why to use them, let me explain one thing, social media and social networking are two different things, you should not mistake one for the other. Social media allows visitors to find new information about a certain business or product through services such as websites or blogs whilst social networking allows visitors to find new information about a certain company or persons daily life such as Facebook or Twitter.
One service you should definitely invest time into for your website is blogging. By blogging you are allowing search engines to find new information all the time through new posts. By strategically placing links within your blog search engines are able to find and locate your website through the blog, optimising your website in the process as well as your blog.
Another service worth looking into is creating a page on Wikipedia. Wikipedia is one of the top 10 websites in the world and by having a page about your company your website will receive a new flow of traffic.
Another under rated service which can help optimise your website is YouTube. By uploading a video on YouTube you are able to attract audiences who find their information through videos instead of text.
There are plenty more services which are available on the web, but these are three services which can give your website a huge spike in traffic. With website optimisation becoming more popular, if your not ahead of the game you will suffer the consequences.
Keep checking back to our blog as I will be explaining how you can use different social networking services to optimise your companies website effectively.