Enviko case study

 Enviko is a company that specialises in renewable energy solutions such as wind generators and solar panels. They provide a comprehensive selection of services that range from consultancy right through to the installation stage. Their services are available to both the domestic and commercial market places. In order to drum up more business Enviko needed to improve the awareness of their site on the main search engines and Weblinx Ltd were the people they chose to help them with this challenge.

case study details :

 Enviko are renewable energy consultants that provide a broad selection of services and products that will help reduce your carbon footprint and save you money on your bills. Their services are available to individuals and businesses and range from first contact consultations to complete installations. There extensive selection of products range from solar power to hydro, wind and biomass systems that can heat your property and much more.

 With a little help from the team at Enviko we quickly established which key phrases would provide the most significant results, including wind turbines, heat pumps and many more. Once these phrases had been finalised we could begin making the Enviko site much more search engine friendly. This involved checking the entire site for any copied content, both from other pages of the Enviko site and any other sites on the net. If we found any copied content we would remove it and replace it with unique content created by our in house copywriters. We then set to work on strengthening the Meta strings of each and every page. These are found within the coding and we only put keywords that are relevant to the information on each page and these go into the titles, keywords and descriptions. It was essential that there was no repetition throughout this phase as this can have a very detrimental effect on the optimisation process.

 We then needed to make the site easy for the search engine spiders to navigate around so we created a linking structure which linked every page to another within the site using a selection of clever SEO techniques. Links can be created from images and banners but the most common method is implemented through keyword anchor text linking. This would enable the site to be cached by the search engines much faster and once cached it could start moving up the listings.

 Although this work is not complicated it does require constant maintenance to keep pushing the site into the top positions for each and every phrase, including heat pumps, solar photovoltaic and solar thermal. Weblinx produces a special monthly reporting system for each individual client that provides us with the information we need to help us understand what additional SEO work needed to be done to keep the site where Enviko wanted it. This process would continue for the span of the contract and we always made sure we were available to answer any queries Enviko had during their time with us.

SEO positions achieved on Google for enviko weekends:

• As Weblinx continually update their system, please check back soon for the latest SEO positions, thank you.