Artisanti SEO Case Study

Organic optimisation case study for promoting an interior design website specialising in metal wall art.

Artisanti is a leading online shop for contemporary metal wall art and home accessories, offering a diverse collection of design-led home and garden artefacts.

Artisanti opened its virtual doors in November 2007 and engaged Weblinx in Spring 2008 with a mission to secure prominent positions in leading search engines around its main lines of metal wall art and candle lanterns. Being an online only operation, they saw high organic listings as critical to the entire business, both as a way of reducing their online advertising spend and increasing traffic around its key offerings.

In a highly competitive market and offering over 500 diverse products, optimisation proved a real challenge for Artisanti to do themselves, however Weblinx helped identify weaknesses in the site structure and advised on raising the profile of its key search phrases, building a comprehensive SEO strategy incorporating link building and content enrichment.

In the 12 months that Weblinx has been involved, daily traffic has increased by 30% whilst online advertising spend has decreased by around the same, resulting in a fast growing, profitable online business.

contact details

• Artisanti
• 18 Blackwater Close
• Spencers Wood
• Reading
• Berkshire RG7 1DT
• Tel: 0845 259 1410
• Email: sales@artisanti.com