Blog Optimisation
Weblinx Provide The Full Blog Optimisation Service
We all know that Google loves fresh and unique content, and what better way is there to provide this other than an onsite blog? The simple answer to this is that there isn’t one, an onsite SEO marketing blog (if used correctly) can ensure the continuous updating of content and information about the website and relevant industry news. Which in the end should gain you places within the rankings not only this but by creating a blog you can expand your company’s online coverage.
Weblinx can take care of all of this for you or provide you with the information that you will need so that you can do it yourself. Blogs are a very effective element of any internet marketing or SEO campaign and should always be installed wherever possible.
Using WordPress
WordPress is by far the most preferred platform for blog optimisation. This is due to the simplicity that this Content Management System (CMS) brings and how search engine friendly it is. Each kind of CMS website design works differently and allows for varied features. WordPress is a simple platform that anyone can learn to user, allowing for non-technical minded people to post and update their blog. In addition to this, WordPress has an expansive selection of plugins and add-ons that can be installed to aid with SEO and other factors.
Actually using WordPress is simple and easy. The interface is organised in a clear, effective manner that allows anyone to understand how to use their blog to its full potential. Once combined with the other plugins and add-ons, a WordPress blog is an unrivalled platform in terms of ease and accessibility.
URL Structure
It’s important that you have a decent URL structure in place for your blog optimisation. This is so that you can avoid repetition of category keywords and make it easier to organise also. Blogs work differently to websites by the main URL structure coming from the categories, not parent folders.
Your blog should have a number of different categories that are relevant to your website, business or products/services. The names of these categories will appear in the URL, which is why it’s important to optimise these with keywords. Ensure however that you avoid repetition with the domain URL, other categories and the actual post title.
Using Blogs to Improve Onsite SEO
A blog can be a very useful tool for your website. Aside from the news and information you publish, you’re blog can actually be used as a means of improving your websites onsite search engine optimisation. This is done through a number of different techniques, some more subtle than others.
As many may already be aware of, internal linking plays a significant role in onsite SEO. What some don’t know is that internal linking can apply to more than the website’s pages. Anchor text links can also be placed in blog posts. Providing they are done correctly, these anchor text links can help push certain keywords for your site.
Due to this being a blog, you have the option to build on any of your keywords without having to add new pages to your site. This is because a keyword can be strengthened through the use of specifically targeted and well written blog posts. Any anchor text link can be used and so there is a lot of freedom when it comes to strengthening your websites presence.
In addition to the internal linking, simply updating your blog with relevant content can also help your SEO. This is because as previously mentioned, search engines such as Google love fresh and updated content. As long as you regularly update your blog with relevant information, search engine spiders will continue to crawl and index your site.
Here at Weblinx, we are big enthusiasts of blog SEO. We offer a large range of blog optimisation services such as blog posting, blog optimisation tips, set ups, SEO WordPress, troubleshooting and more. Your blog can only be used to its full potential once it has been fully optimised by a professional SEO consultant and/or Internet marketing company such as Weblinx. We can search engine optimise your blog today for an affordable and competitive price. Our hard working team of experts have the knowledge and experience that is necessary to ensure that your site reaches page 1 with the help of blog optimisation.
Linkbaiting with Blog Posts
One of the most basic human impulses is to show our friends and family when we find something truly useful. In the world of internet marketing and SEO, this is known as Linkbaiting – encouraging people to naturally link to your post or page.
Linkbaiting is an extremely powerful tool for optimisation as it is completely natural and exactly what the search engines are looking for. Using a blog post for linkbait is something that has proven to be an extremely effective method.
In order to successfully linkbait with a blog post, you have to ensure that it is a quality post. Always make certain that the information you provide is correct, easy to understand and most importantly, valuable. Creating genuinely interesting content that people are going to find truly useful is something that is quite difficult but if successful, could yield great success.
Make sure that the post is well written, have it proofed multiple times to be sure. If the post is well written, informative, well decorated with images (graphs, humour or other related images) and truly valuable to the user, people are going to be more likely to want to share the post with their friends and others they feel would benefit from it.
Linkbaiting with blog posts is all about creating something amazing for the user so that they automatically want to share it with their friends. Soon enough, you’ll naturally be building up a loyal following of people linking to your posts. This is fantastic from an SEO and blog marketing point f view.
The potential of your blog is exactly what you make from it. It is all totally dependent on how much time and energy you are willing to put in to your blog posting.
Using Comments to Improve Rankings
When you create a compelling or controversial blog post, naturally people are going to want to voice their opinions. In fact, publishing content that is specifically controversial that sparks opinion sharing and debates are actually a technique employed to promote interaction. It is important to allow comments on your blog. This is so that anyone who reads it can have their own voice.
Purposely creating content for debate is an excellent way of promoting interaction. You can use these blog comments to actually help with your search engine rankings. This is because every time the post is commented on, it sends a message to the search engines letting them know that the page has been updated. This then results in more crawling and a more active page. A continuously updated post has a lot more chance of ranking higher in the search results.
It is also advisable that if your post does inspire comments and debate, for you to reply to the comments to keep the conversation going for longer. This is so that the post can be a constantly updated one. Another way of encouraging commenting is by ending a post with some kind of question. For example on a post about a new Google update, you might finish with “The Penguin update has now been put in place, how do you think this will affect websites rankings? Sound off in the comments.”
Using Blogs to Target Long Tail Keywords
Long tail keywords are certain sets of keywords that are very specific to a product, service or page. A long tail keyword usually comprises of 3-5 phrases that make up a very specific long tail keyword phrase. The traffic levels drawn from long tail keywords are usually lower, but the traffic that does come through is more likely to be quality. This is because for a user to search for that much of a specific keyword, they must know exactly what they want and if your page provides this then there would be no reason to go anywhere else. With more generic keywords, this isn’t always the case.
A blog can be used to target long tale keywords through the use of their titles and the categories. You can use the blog post title to target a long tail keyword phrase as this will appear on the page and in the URL. As long as the domain name and categories don’t conflict with the post title, the long tail keyword should be picked up by the search engines. Depending on just how specific the long tail keyword is, determines how difficult it is to rank for, although generally long tail keywords are easier to rank well for.
SEO Plugins We Use
As mentioned previously, there’s an array of plugins available that will help with the Blog SEO. Some of the ones that we use and why are listed below:
- Akismet – allows comment moderation so that you can prevent spammy links and comments appearing on your blog
- All in One SEO Pack – Provides a simple area within WordPress to add titles, Meta descriptions, title attributes and menu labels
- Broken Link Checker – As the name suggests, this automatically checks your site/blog for any broken links that may be occurring so you’re able to resolve the issue
- Google XML Sitemaps – This automatically creates an XML sitemap so that Google has one page where it can find links to all the other, an easy way to get your website/blog crawled
- Digg Digg – Provides social bookmarking buttons on your posts for users
- SEO Smart Links – This plugin is used to automatically detect keywords in your blog posts and place an anchor text link going to a specific page. The parameters for how many links per page and etc are all customisable
