The first and possibly the most important stage of any search engine optimization campaign is the keyword analysis. This keyword research is the process of carefully analysing the website to figure out which keywords drive the most traffic and which ones should be targeted. It is the foundation of the campaign and if done incorrectly, can result in wasted time and no positive benefit at all. This is a stage that Weblinx take very seriously in our SEO services. We never start an SEO campaign unless everyone is completely satisfied with the SEO keyword research.
It’s important that the keywords that are going to drive the most traffic to your site are selected. We carry out a SEO keyword analysis for how difficult they will be to rank for and how competitive the search term is. There should always be a strategically chosen list of keywords before any campaign is started. When deciding on the final list following the keyword analysis research, you should always bear the keyword density in mind to ensure that you chose the right amount and not over or under optimise your site.
There are many internet marketing tools available that can aid you in your keyword analysis and research such as the Google keyword tool. Adequate SEO training and knowledge lets you know how competitive a certain keyword may be and the amount of searches that specific keyword gets monthly. This figure can be displayed as either local or global results depending on your target audience. It’s important to take down keyword notes for referral at a later date. This can help you see where you may have gone wrong in the past and also allow you to prevent future mistakes.
Each and every keyword analysis we carry out is unique to the client. That is because of the variety of industries and the specific goals of the client, what they want to be on page 1 for. In a lot of cases, the client will have a keyword in mind and when this is the case, we build on this to come up with a fully comprehensive keyword list. Should the client not have any existing keywords, then we will use our experience in a number of different industries to collect a few initial keywords.
Regardless of the beginning, the gathering of additional keywords is always carried out through the same methods. This process of gathering additional keywords needs to be thorough, thus to cover every angle and not to miss any potential opportunities for more targeting. It’s absolutely vital that during the keyword analysis, you are continuously documenting the keywords you find something like an excel file.
We begin by checking the suggestions that Google provide within the search bar. This is done by typing the keywords in to the Google search bar and then looking at what appears next to the keyword in the search bar. These suggestions are based on previous searches so you know that they are related to your keywords as well as that they are actually receiving searches. Document each of these in your excel spreadsheet under a single. Repeat this process for all of your initial keywords.
After the Google Suggestions, it’s time to move on to the related searches. These are the search terms that Google sees as related to your initial search terms. These searches can be accessed by clicking on the “more search tools” down the bottom left of Google search. The related terms should be taken with a pinch of salt as some of them may be misleading to your overall campaign. It’s important to note down only the ones that you know you’re going to want to target as this is where a lot of effort can be wasted. Take note of the related keywords you think you may wish to target in your excel spreadsheet.
Following Google’s Related Searches, proceed to your competitor analysis. This is where you search the top keyword you wish to target, and then open a few of the top ranking sights for that keyword. We normally use about 5 of the top ranking sights. Go on to the sight and then analyse it to see which keywords they are targeting. The keywords are usually found in the content (a lot of them may be linked with), in the headers, in the page titles, the meta descriptions, sometimes in the meta keywords, in the file names and a number of other locations within the coding. Add all of the keywords you think you might target, as well as the ones that you may be completely unsure of.
By now, you should have quite an expansive list of keywords to implement. Next you need to take your initial keywords to Google Insights. Google Insights is a tool used for analytical data on specific keywords. It is used to see the trends of the keywords on a timeline basis. For example, you can see how one keyword was searched all the time 3 years ago but is barely doing now. You can use Google Insights to make accurate predictions on what keywords are going to rise in search volumes. Another aspect, and perhaps the main one, of Google insights is the fact that it will also provide you with other search terms relevant to your initial keywords. These search terms also come with traffic indicators and search trends.
The final stage of the SEO Keyword Analysis is where it all comes together. This stage involves the Google Keyword Tool, a very useful tool for keyword selection and analytical data. There are a number of variables available with this tool for a variety of different targeting options such as the location. To start, we enter the initial keywords, change what search options we wish and then click search. This will bring up the results and search volumes for your keywords, as well as further keyword ideas. Take note of any keywords that you may want to target that you don’t already have. Once this is done, copy all of your keywords from your list in to the tool. This is so that you can see the search volumes and competitiveness of the keywords. From here, you can eliminate the unneeded keywords that don’t have any searches or are too competitive for low search volumes.
Once you’ve run the list through the keyword tool and removed the unnecessary keywords, you have your full keyword list. There are various further methods you can take although most of it will involve repetition as all the relevant keywords will have already been identified and noted down.