Search Engine Optimisation (SEO) is the process of editing certain aspects of a website to conform guidelines set out by the search engines to the end goal of increasing visibility within the search results. It is a complex process that requires multitudes of planning, preparation and careful delegation of techniques to the right areas of the website. With SEO, it’s imperative that each and every aspect is thoroughly planned out beforehand to ensure that all methods complement each other and there are no conflictions.
Mobile SEO is all the SEO techniques carried out on a mobile website to ensure the visibility of the site across mobile devices. There is a lot to consider with mobile SEO, so much so that it’s almost a completely separate area to standard SEO all together. This is because sites operate differently on a mobile as opposed to a desktop machine. For example, on a typical desktop website, there may be instances of flash occurring throughout the page. One of the most popular phone browsers Safari (iPhone) isn’t compatible with flash, meaning that you’ve already lost out on a massive market sector because of the popularity of the iPhone.
Pretty much everyone owns a mobile phone, whether a basic one just for contacting, or a more advanced Smartphone. With Smartphones (and even some non-Smartphones) you can access the internet and then use this to go through to websites. If your site isn’t optimised for different mobile browsers, there’s a high possibility that it will run slower, not display aspects correctly or not even function at all with certain elements.
Mobile SEO works to eliminate these errors, condense the page to make it run faster and improve visibility within the results. People are using their phones more and more to find businesses or search for products. Bearing this in mind, if you don’t have a website optimised for mobile devices, you could be missing out on a potentially massive market.
It’s also become almost expected for a business to have a mobile site. It helps with business reputation and allows customers to appreciate that the company is giving them an option to find information wherever they are at the time. Increasing your accessibility to a wider audience is something that no one wishing to be successful online should miss out on for Web Promotion.
There are many implementations that are required for a successful mobile SEO campaign. These are all dependant on the type of mobile website that you wish to achieve. This could be your site, converted to work on mobile devices, or it could be an entirely different site, built around the specifications of mobile browsers.
When you wish to integrate mobile SEO, you may be surprised that you don’t actually have to have an out and out mobile site. You can do it with your current website. Although this method is slightly less effective than the next, it is still worth doing if you’re on a smaller budget. It’s basically equipping your current website with the necessities to appear, function and navigate correctly through a mobile browser. It can be done by simplifying the website code, resizing elements where appropriate, replacing flash on the site and much more.
The second option is to have an entirely different site created that is solely dedicated for access on mobile browsers. These kinds of mobile sites are usually a lot smaller and less complex than traditional desktop sites. They are also usually more navigation and interaction based, with a solid point of sale present. It’s because of the target audience. People accessing the site from a mobile are most likely to be doing so while on the move and while on the move, you don’t really want to have to read through pages and pages of text. Once a mobile site is built, it would have specific coding implemented that would allow mobile devices to be automatically redirected to the mobile site so you can directly control the flow of your traffic.